Joey Skaggs (born 1945) is an American prankster who has organized numerous successful media pranks, hoaxes, and other presentations. He is considered one of the originators of the phenomenon known as culture jamming …
In his youth, Skaggs studied at the High School of Art and Design and School of Visual Arts in New York. Between 1966 and 1968, Skaggs organized crucifixion performances on Easter Sundays.
In 1968, Skaggs noticed that middle-class suburbanites were going on tours of the East Village to observe hippies. Skaggs subsequently organized a sightseeing tour for hippies to observe the suburbs of Queens. On Christmas Day, he created the Vietnamese Christmas Nativity Burning to protest against the Vietnam War.
In 1969, Skaggs tied a 50-foot bra to the front of the U.S. Treasury building on Wall Street, organized a Hells Angels’ wedding procession through the Lower East Side, and made a grotesque Statues of Liberty on 4th of July, again to protest against the Vietnam War.
In 1971, Skaggs bought Earlville Opera House. In the same year, he organized what he called a Fame Exchange during the New York Avant Garde Festival, where he hired a group of admirers to follow him around instead of John Lennon and Yoko Ono. It was a forerunner for his next pranks: