Uniqlo World T-Shirt Design Competition 2010
Mickey and Minnie Mouse
Fraternity by Richard Mosse
In the short film, he challenges a group of brothers at Yale’s oldest and meatiest jock fraternity, DKE, to scream at the camera, as loudly and for as long as possible; winner gets bragging rights. The big boys heartily oblige. And why not? As Mosse explains: The men were happy to participate in the project in exchange for a keg of beer.
The rules: They compete against each other to shout or scream the loudest and for the longest time. When they cannot scream any longer they must stop, and cannot begin again.
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