CJ 4DPlex has constructed cinemas equipped with seats that intentionally rock and the facility to synchronise special effects such as wind, fog, strobe lights and smells with on-screen action.
It’s met with a mixed reception in Seoul, where a variety of blockbusters have been given the 4D treatment. One blogger, Prof Miscreant, wrote about the 4Dscreening of Kung Fu Panda 2 in the Sunday Times: “The seats have massage chair motors so that they punch you (lightly) in the kidneys or bottom when Po gets hit or falls down. At the end bubbles floated down from the ceiling to simulate fireworks – hilarious and well worth the 18,000 won (£10) ticket price.”
However, complaints of nausea followed the water effects used in the latest Pirates of the Caribbean film, and the burnt rubber smell pumped out during showings of Transformers: Dark of the Moon, which reportedly also triggered temporary deafness.