… In her photographs, she uses makeup to transform herself, becoming simultaneously obscure and mesmerising. One moment she is Marilyn Monroe, the next a woman lying dead and gravel-grazed in a road – the next a creature with a woman’s hands and a pig’s snout.
Sherman isn’t always grotesque, but her photos are rarely less than disturbing. And she hasn’t toned it down for MAC. The images show her with the purple, distended lips of an unhappy rich woman, as a bubble-haired, morosely hopeful clown, and an elfin girl with creepily distorted features – her mouth extending to form the frightful hint of a Chelsea smile.
Most makeup campaigns, unsurprisingly, use beautiful models to impress upon women how wonderful the cosmetics will make them look. Also, to make them feel inferior, ugly, and more likely to reach for their purse.