New piece by net artist Yung Jake who combines R&B pop with app aesthetics to create music video experiences, with a song about break-ups in the time of social media - video embedded below:
Yung Jake makes his MOCAtv debut with “Unfollow,” a music video about being haunted by the shadows of a relationship and the abundance of social media. To the internet rapper, the unfollow button is the only tool he has to move on from a relationship. But just as former flames run into one another IRL, the spread of imagery online continues to bring him to the past. Like his hero Drake, Yung Jake swags out his state of emotional vulnerability, inundating viewers with screens, feeds and braggadocio, so as to transform pathos into envy.
Yung Jake will also be making his first IRL performance at MOCA tonight with this song.
Yung Jake has a Tumblr blog [@yungjake] here