Rhizome - Prosthetic Knowledge Picks: Internet Coolhunting
A collection of examples where pop culture was clearly inspired by smaller creative activities on the web (with some people not necessarily happy about it). With online chatter regarding the performance by Rihanna on Saturday Night Live and it’s adoption to the net-art ‘Seapunk’ style, it’s worth knowing that the mixed reaction is not an isolated occasion. Marketers employ ‘coolhunters’ to look out for interesting small cultural developments to make their artist’s seem ‘fresh’ and ahead of the game, an activity that has been happening since the early 1990s, which was a key subject in William Gibson’s 2003 novel Pattern Recognition.
Examples include Timbaland + Chiptune, Tumblr Fashion + Jeremy Scott, Paul B Davis “Datamoshing” Technique + Kanye West, and A Stroke of Genuis - Freelance Hellraiser + RCA.
Read the whole thing at Rhizome here