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In-Store Facial Recognition Market Research
New technology from Japan can monitor all shop visitors, discerning age, gender, and visiting frequency, and measures the data with a system called ‘NeoFace’, all with a normal PC and webcam - via DigInfo (video embedded below):
NEC has developed a marketing service that utilizes facial recognition technology to estimates the age and gender of customers, and accumulates the data, along with the dates and times that customers visit stores. This data is then used to analyze trends in customer behavior and visit frequency.
This service is provided in Japan via NEC’s cloud computing technology, only requires a regular PC and video camera, and is available for approximately $880 (70,000 yen) per month per store.
“This service is mainly intended for retailers that have several stores. It provides retailers with customer attributes based on facial images. That information is helpful for sales strategies.”
This service can also detect repeat customers across multiple stores. It uses a face detection and comparison engine developed by NEC, called NeoFace.