Can fashion and digital art mix and match?
Did you sell all the pieces of the first edition? Do you know who are the people who purchased the t-shirts?
Yes they can! Thanks to new media artist Sterling Crispin
and his digital fashion project called Netstyl.es
, you can now wear digital art. A few months ago, we already talked about the project (see here
) but the good news is that Sterling is now launching a second collection of six limited edition t-shirts. This time, the six artists invited to make their digital art become physical were Alex Gibson, BodyByBody, Dora Budor + Maja Cule, James w Magnum 3, Parker Ito and Sidian Ersatz & Vans. We had a little chat with Sterling about his project and the link between fashion and digital art. See more;
More than half of the first edition of shirts have sold to a diverse international audience.
What is the idea behind Netstyles? How did this project come to your mind and when did you start it? Where you inspired by the bad smelling boy tumblr or other artists?
Netstyles is a digital aesthetics fashion line which translates virtual art into physical form. The clothes act as hyperlinks in physical space to emerging concepts developing in contemporary culture. I launched Netstyles on February 6th of 2012 but had been researching and doing tests since at least August of 2011. Many artists working today have adopted a post-internet sensibility and create far more digital objects than physical objects. Netstyl.es was created to provide a common platform for contemporary artists to experiment with, and make physical what would otherwise remain as digital forms. Bad Smelling Boy and Body By Body were two influences, both of which are included in the new Netstyles release.
What is the deal with the artists? Do you give them a percentage on the sales profit?
The artists involved receive most of the profit, my production cost is quite high, this whole project is a creative act more than a business.
You can read the rest of the interview at Triangulation Blog here
, or check out the netstyl.es Tumblr blog here