Extract: Meet the Urban Datasexual
Big Ideas discusses the new data-obsessed metrosexual:
The same cultural zeitgeist that gave us the metrosexual - the urban male obsessive about grooming and personal appearance - is also creating its digital equivalent: the datasexual. The datasexual looks a lot like you and me, but what’s different is their preoccupation with personal data. They are relentlessly digital, they obsessively record everything about their personal lives, and they think that data is sexy. In fact, the bigger the data, the sexier it becomes. Their lives - from a data perspective, at least - are perfectly groomed.
Like it or not, data is all the rage on the Internet these days, with companies of every size working overtime on creating ways to monetize all that personal data out there. People are creating breathtaking amounts of personal data online and via their mobile devices, even if much of it is so unstructured and difficult to analyze that people sometimes refer to it as “digital exhaust.” And digital device makers continue to churn out new devices that make it cool to display this data to friends, colleagues and the occasional perfect stranger. Did you ever think it would be cool one day to tote around a black bracelet flashing neon lights and displaying your exercise activity? Well, Nike did - largely in the hopes that its Nike+ Fuelband would become a type of status symbol for the urban datasexual.
Read the rest here
While the name has that instinctual negative reaction to ‘blue-sky thinking’ ideas, I’m sure there is an emerging truth to it, even if the name doesn’t seem to fit correctly. No doubt someone will make a next generation ‘Quantified Self’ platform which would integrate with other social network tools, turning personal profiles into RPG (Role Playing Game) character statistics.