The Red People project, created by Andrey Lublinskiy and Maria Zaborovskaya of the Pprofessors art group, is a modular system used to assemble an anthropomorphous character, sometimes large, other times small, out of 13 wooden blocks. Working in practically any context and integrated therein, these Red Men have become a sort of viral phenomenon around Moscow and its environs. So much so, that they have become stars of comics and political debates, and are slowly making their way across the world.
With inspiration from, and a nod to, cult artists such as Malevich, Rodchenko, Bruskin, Giacometti, Haring and Gormley, the Pprofessors have made these red contemporary icons pop up in the most unexpected of places, including sitting by a park fountain, scootering around the streets of Moscow, or sitting in the middle of a shopping center. After their exhibit in 2010 at the Gridchinhall Gallery, a few of the men have become permanent fixtures on the grounds, with one sitting atop the gallery’s building entrance.