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Vibram Footwear’s One Finger Message to Imitators & Counterfeiters 
From Adventure Journal:

If imitation is the sincerest form of flattery, counterfeiting must square the equation. Vibram’s Five Fingers shoes have been the hottest thing in outdoor  footwear for the last couple of years, and counterfeiters have added the  funky minimalist style to their list. But Vibram is fighting back hard  and it recently fired a shot across the bow of ripoff artists with a  clever advertisement in trade magazines. Who needs words when you have  fingers?
Counterfeiting is big business and footwear comprises a huge  percentage of it. A Nike employee estimated there’s one counterfeit Nike  shoe for every two real ones, according to a lengthy piece by the New  York Times called “Inside the Knockoff Tennis Shoe Factory”.  The United States seized $260 million worth of fake goods in the last  fiscal year, 40 percent of which was footwear. Of course, that’s likely  to be a fraction of the total counterfeit goods sold.

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Vibram Footwear’s One Finger Message to Imitators & Counterfeiters

From Adventure Journal:

If imitation is the sincerest form of flattery, counterfeiting must square the equation. Vibram’s Five Fingers shoes have been the hottest thing in outdoor footwear for the last couple of years, and counterfeiters have added the funky minimalist style to their list. But Vibram is fighting back hard and it recently fired a shot across the bow of ripoff artists with a clever advertisement in trade magazines. Who needs words when you have fingers?

Counterfeiting is big business and footwear comprises a huge percentage of it. A Nike employee estimated there’s one counterfeit Nike shoe for every two real ones, according to a lengthy piece by the New York Times called “Inside the Knockoff Tennis Shoe Factory”. The United States seized $260 million worth of fake goods in the last fiscal year, 40 percent of which was footwear. Of course, that’s likely to be a fraction of the total counterfeit goods sold.

More Here

Source: adventure-journal.com

    • #advertisement
    • #message
    • #imitation
    • #counterfeit
    • #footwear
  • 5 months ago
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